Refunds & Cancellations
Handle customer requests professionally while protecting your business. This guide covers refund policies, processing procedures, and best practices.
Refund Policy
Setting Your Policy
Define your refund policy in Settings → Policies:
Common Policy Elements:
- Refund timeframe (7, 14, 30 days)
- Condition requirements
- Non-refundable items
- Return shipping responsibility
- Restocking fees (if any)
Policy Templates
Flexible Policy
Full refund within 30 days if item is unused and in original condition. Buyer pays return shipping.
Standard Policy
Refund within 14 days for damaged or incorrect items. Custom/personalized items non-refundable.
Strict Policy
All sales final. Refunds only for damaged items with photo documentation within 7 days.
Processing Refunds
Full Refund
- Open the order
- Click Refund Order
- Select Full Refund
- Enter reason (internal note)
- Choose refund method:
- Original payment method
- Store credit
- Click Process Refund
Partial Refund
For partial issues:
- Open the order
- Click Refund Order
- Select Partial Refund
- Enter refund amount
- Specify reason
- Process
Common partial refund scenarios:
- One item in multi-item order
- Shipping cost only
- Discount for minor damage
- Price adjustment
Refund Timeline
| Payment Method | Processing Time |
|---|---|
| Credit Card | 5-10 business days |
| Debit Card | 5-10 business days |
| PayPal | 3-5 business days |
| Store Credit | Immediate |
Order Cancellations
Customer Cancellation Request
When a customer wants to cancel:
Before Shipping:
- Review request promptly
- Check if order is already packed
- Cancel and refund if possible
- Communicate decision to customer
After Shipping:
- Inform customer item is in transit
- Offer return upon receipt
- Process refund when item returned
Seller-Initiated Cancellation
You may need to cancel orders for:
- Item out of stock
- Unable to fulfill (damage, etc.)
- Suspected fraud
- Customer unresponsive
Steps:
- Open the order
- Click Cancel Order
- Select reason
- Process refund automatically
- Customer receives notification
Returns Process
Setting Up Returns
Configure return settings:
- Settings → Returns
- Set return window
- Define acceptable conditions
- Specify return address
- Set restocking fee (if any)
Handling Returns
- Customer requests return
- Review request
- Approve/deny with reason
- If approved, provide return instructions
- Track return shipment
- Inspect returned item
- Process refund
Return Conditions
Define what condition items must be in:
| Condition | Accept Return? |
|---|---|
| Unused, original packaging | Yes |
| Opened but unused | Case by case |
| Used/displayed | Generally no |
| Damaged by customer | No |
| Defective/our error | Always yes |
Disputes and Chargebacks
Chargeback Process
If customer files chargeback:
- You receive notification
- Provide evidence within deadline
- Stripe/payment processor reviews
- Decision made
Evidence to Provide
- Proof of delivery (tracking)
- Customer communication
- Product description accuracy
- Refund policy (shown at checkout)
- Photos of item shipped
Preventing Chargebacks
- Respond to customer issues quickly
- Offer refunds proactively
- Use clear product descriptions
- Ship with tracking always
- Keep communication records
Special Situations
Custom/Personalized Items
Generally non-refundable, but consider:
- Refund if error is yours
- Partial refund for minor issues
- Remake if feasible
Digital Products
- Typically non-refundable after download
- Consider refund if technical issues
- Offer support before refund
Damaged in Shipping
- Ask customer for photos
- File carrier claim
- Offer replacement or refund
- Don't require item return (usually)
Wrong Item Received
- Apologize immediately
- Ship correct item ASAP
- Provide return label for wrong item
- Consider letting customer keep wrong item (low value)
Communication Templates
Refund Approved
Hi [Name],
Your refund of $[amount] has been processed for order #[number].
Please allow 5-10 business days for the refund to appear in your account.
Thank you for your patience, and I hope to serve you again in the future.
Best,
[Your name]
Refund Denied
Hi [Name],
Thank you for reaching out about order #[number].
Unfortunately, I'm unable to process a refund because [specific reason related to your policy].
I'd be happy to [alternative solution: store credit, exchange, etc.] if that would work for you.
Please let me know how you'd like to proceed.
Best,
[Your name]
Return Instructions
Hi [Name],
I've approved your return request for order #[number].
Please ship the item to:
[Your return address]
For your protection, please use a tracked shipping method.
Once I receive the item and verify its condition, I'll process your refund within 2-3 business days.
Thanks,
[Your name]
Best Practices
Be Responsive
- Respond to refund requests within 24 hours
- Acknowledge receipt even if decision pending
- Keep customer informed of status
Be Fair
- Honor your stated policy
- Consider goodwill gestures for loyal customers
- Don't argue over small amounts
Document Everything
- Save all customer communications
- Take photos of items before shipping
- Keep tracking information
Learn from Returns
- Track return reasons
- Identify product issues
- Improve descriptions/photos
- Update policies as needed
Analytics
Refund Metrics
Track in your dashboard:
- Refund rate (% of orders)
- Refund reasons breakdown
- Average refund amount
- Chargeback rate
Healthy Benchmarks
| Metric | Target |
|---|---|
| Refund Rate | < 2% |
| Chargeback Rate | < 0.5% |
| Resolution Time | < 48 hours |