Analytics Dashboard
Your analytics dashboard gives you a complete picture of your art business. Track sales, understand customers, and make data-driven decisions—all in one place.
Accessing Analytics
- Open Creator Hub
- Select Dashboard (default view)
- Or navigate to Analytics for detailed views
Dashboard Overview
Quick Stats
At the top, see your key metrics:
| Metric | Description |
|---|---|
| Total Revenue | Sales for selected period |
| Orders | Number of orders |
| Average Order Value | Revenue ÷ Orders |
| Visitors | Storefront visitors |
| Conversion Rate | Orders ÷ Visitors |
Time Periods
Compare performance across time:
- Today
- Last 7 days
- Last 30 days
- This month
- Last month
- This year
- Custom range
Click any period to update all dashboard data.
Period Comparison
See growth vs. previous period:
- ↑ Green: Increase
- ↓ Red: Decrease
- Percentage change shown
Revenue Chart
Understanding the Chart
The main chart shows revenue over time:
- X-axis: Dates in selected range
- Y-axis: Revenue amount
- Line shows daily totals
Breakdown Options
Toggle views:
- Total revenue: All sales combined
- By channel: Direct vs. Etsy vs. Gumroad
- By product type: Originals vs. prints vs. digital
Reading Patterns
Look for:
- Spikes: Successful campaigns or viral moments
- Dips: Normal or concerning?
- Trends: Growing, stable, or declining?
- Seasonality: Holiday bumps, summer slowdowns
Order Status
Status Distribution
Pie chart showing orders by status:
- Processing: Needs fulfillment
- Shipped: In transit
- Delivered: Complete
- Cancelled/Refunded: Issues
Action Items
From the dashboard:
- Click status to see orders
- "Processing" = Action needed
- Keep processing queue low
Channel Performance
Channel Breakdown
See revenue by source:
| Channel | Description |
|---|---|
| Direct | Your Artbase storefront |
| Etsy | Synced Etsy orders |
| Gumroad | Synced Gumroad sales |
| Manual | Orders you created |
Channel Insights
Compare channels:
- Which drives most revenue?
- Average order value by channel
- Growth rate per channel
- Commission costs (Etsy/Gumroad vs. direct)
Top Products
Best Sellers
See your top performing products:
- Product name
- Units sold
- Revenue generated
- Percentage of total
Product Actions
From top products:
- Click to view product
- Analyze what's working
- Restock popular items
- Create similar products
Recent Activity
Activity Feed
Real-time updates:
- New orders
- Shipments
- Customer signups
- Low stock alerts
Quick Actions
From activity feed:
- Click order to process
- View customer details
- Jump to inventory
Customizing Dashboard
Widget Arrangement
Drag widgets to rearrange:
- Click and hold widget header
- Drag to new position
- Release to place
Show/Hide Widgets
Choose which metrics matter:
- Click Customize
- Toggle widgets on/off
- Save layout
Dashboard Presets
Save multiple layouts:
- "Daily overview"
- "Month-end review"
- "Channel focus"
Mobile Dashboard
On mobile devices:
- Streamlined view
- Swipe between metrics
- Tap for details
- Key stats prominent
Interpreting Your Data
Healthy Metrics
| Metric | Good Range |
|---|---|
| Conversion rate | 1-3% |
| Avg order value | Varies by product |
| Return rate | < 2% |
| Email open rate | 20-40% |
Warning Signs
Watch for:
- Declining conversion rate
- Increasing refund requests
- Dropping average order value
- Traffic without sales
Action Items
When you see issues:
- Investigate root cause
- Test solutions
- Monitor results
- Iterate
Exporting Data
Download Reports
Export dashboard data:
- Click Export
- Choose format (CSV, PDF)
- Select date range
- Download
Scheduled Reports
Set up automatic reports:
- Analytics → Reports
- Create report schedule
- Choose frequency (daily, weekly, monthly)
- Select recipients
Dashboard Best Practices
Daily Check
Quick daily review:
- New orders
- Processing queue
- Any issues?
Weekly Review
Deeper weekly analysis:
- Compare to last week
- Channel performance
- Top products
- Email performance
Monthly Analysis
Strategic monthly review:
- Revenue trends
- Customer growth
- Channel optimization
- Goal progress