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Creating Email Campaigns

Email campaigns let you communicate with your subscribers about new work, promotions, and updates. This guide walks through creating effective campaigns from scratch.

Campaign Types​

Newsletter​

Regular updates to your full list:

  • New artwork announcements
  • Studio updates
  • Behind-the-scenes content
  • Monthly roundups

Promotional​

Sales and offer focused:

  • Limited-time discounts
  • Flash sales
  • Holiday promotions
  • Clearance events

Announcement​

Important news:

  • New collection launch
  • Exhibition opening
  • Website updates
  • Business changes

Product Launch​

New work introduction:

  • Feature the new piece
  • Tell the story behind it
  • Link to purchase
  • Create urgency

Creating a Campaign​

Step 1: Start New Campaign​

  1. Go to Email in Creator Hub
  2. Click Create Campaign
  3. Enter campaign name (internal use)
  4. Select campaign type

Step 2: Choose Recipients​

Select who receives this email:

OptionDescription
All subscribersEveryone on your list
SegmentFiltered group
TagsSubscribers with specific tags
Manual selectionHand-pick recipients

See Segments & Targeting for advanced options.

Step 3: Compose Email​

Subject Line

  • Keep under 50 characters
  • Be specific and compelling
  • Avoid spam triggers (ALL CAPS, too many !)
  • Consider using preview text

Preview Text

  • Shows after subject in inbox
  • 35-90 characters ideal
  • Complements subject line

Email Content

The editor supports:

  • Rich text formatting
  • Images (drag and drop)
  • Links and buttons
  • Product embeds
  • Custom HTML

Step 4: Design Your Email​

Layout Options​

Simple

  • Clean, minimal design
  • Text-focused
  • Fast loading

Image Header

  • Hero image at top
  • Great for artwork features
  • Attention-grabbing

Gallery

  • Multiple images
  • New collection showcase
  • Visual impact

Branding​

Your emails automatically include:

  • Logo (from storefront settings)
  • Brand colors
  • Footer with address and unsubscribe

Mobile Optimization​

All templates are responsive:

  • Preview desktop and mobile
  • Images scale appropriately
  • Buttons tap-friendly

Step 5: Add Products​

Feature products directly in email:

  1. Click Add Product
  2. Select from your products
  3. Product card appears with:
    • Image
    • Name
    • Price
    • "Shop Now" button

Step 6: Preview and Test​

Preview modes:

  • Desktop view
  • Mobile view
  • Plain text version

Send test email:

  1. Click Send Test
  2. Enter your email
  3. Review in your inbox
  4. Check links work
  5. Verify images display

Step 7: Schedule or Send​

Send immediately:

  • Click Send Now
  • Confirm recipient count
  • Campaign sends

Schedule for later:

  1. Click Schedule
  2. Pick date and time
  3. Choose timezone
  4. Confirm scheduling

Writing Effective Emails​

Subject Lines That Work​

Good examples:

  • "New painting: Ocean at Dusk"
  • "24-hour flash sale: 30% off prints"
  • "Behind the scenes: My studio process"
  • "Thank you + a surprise inside"

Avoid:

  • "Newsletter #47"
  • "HUGE SALE BUY NOW!!!"
  • "You won't believe this..."
  • Generic or vague subjects

Email Structure​

The inverted pyramid:

  1. Hook - Compelling opening
  2. Value - Main content/offer
  3. CTA - Clear next step

Call-to-Action (CTA)​

Every email needs clear action:

  • "View the collection"
  • "Shop now"
  • "Read more"
  • "Get your discount"

CTA best practices:

  • One primary CTA per email
  • Use button format
  • Action-oriented text
  • Visible without scrolling

Content Ideas​

For newsletters:

  • Work in progress shots
  • Inspiration sources
  • Studio tours
  • Artist statement
  • Upcoming events

For promotions:

  • Clear discount amount
  • Deadline for urgency
  • Product images
  • Social proof (reviews)

For product launches:

  • The story behind the work
  • Process images
  • Size and details
  • Limited availability

Timing Your Campaigns​

Best Send Times​

General guidelines:

DayBest Time
Tuesday10am, 2pm
Wednesday10am, 2pm
Thursday10am, 8pm

Note: Test with your audience—results vary.

Frequency​

List SizeSuggested Frequency
< 500Monthly
500-2000Bi-weekly
2000+Weekly possible

Signs of too many emails:

  • Rising unsubscribe rate
  • Declining open rates
  • Spam complaints

Campaign Analytics​

After Sending​

Track performance in Email → Campaigns:

MetricWhat It Means
SentEmails delivered
OpensUnique opens
Open rateOpens ÷ Sent
ClicksLink clicks
Click rateClicks ÷ Opens
UnsubscribesOpt-outs
BouncesFailed deliveries

Interpreting Results​

Good open rate: 20-40% Good click rate: 2-5%

Low opens?

  • Subject line needs work
  • Sending at wrong time
  • List needs cleaning

Low clicks?

  • CTA not compelling
  • Content not relevant
  • Too much text, bury the link

A/B Testing​

Test subject lines:

  1. Create campaign
  2. Enable A/B Test
  3. Write two subject lines
  4. Set test percentage (e.g., 20%)
  5. Winner sent to remainder

Managing Campaigns​

Draft Campaigns​

Save progress anytime:

  • Click Save Draft
  • Find in Drafts tab
  • Continue editing later

Duplicate Campaign​

Reuse successful campaigns:

  1. Find campaign in list
  2. Click Duplicate
  3. Modify as needed
  4. Send to new segment

Cancel Scheduled​

To cancel scheduled campaign:

  1. Go to Scheduled tab
  2. Find campaign
  3. Click Cancel
  4. Move to drafts

Troubleshooting​

Low Deliverability​

Symptoms: High bounce rate, emails going to spam

Solutions:

  • Clean your list (remove bounces)
  • Avoid spam trigger words
  • Consistent sending frequency
  • Authenticate your domain

Images Not Loading​

Symptoms: Broken images in emails

Check:

  • Image URLs are https
  • Images under size limit
  • File formats supported (JPG, PNG, GIF)

Symptoms: Clicks going nowhere

Verify:

  • Full URLs (https://...)
  • Links not broken
  • Products still available

Next Steps​