Revenue Metrics
Understand every aspect of your sales performance with comprehensive revenue analytics. Track growth, identify trends, and make informed pricing and inventory decisions.
Key Revenue Metrics
Gross Revenue
Total sales before any deductions:
Gross Revenue = Sum of all order totals
Includes:
- Product prices
- Shipping charged
- Tax collected
Net Revenue
What you actually keep:
Net Revenue = Gross Revenue - Fees - Refunds
Deductions:
- Platform fees (Artbase commission)
- Payment processing (Stripe ~2.9% + $0.30)
- Channel fees (Etsy, Gumroad)
- Refunds issued
Average Order Value (AOV)
Revenue per order:
AOV = Total Revenue ÷ Number of Orders
Why it matters:
- Higher AOV = more efficient sales
- Guide pricing decisions
- Measure upsell effectiveness
Revenue Per Visitor (RPV)
Revenue relative to traffic:
RPV = Total Revenue ÷ Total Visitors
Combines conversion rate and AOV:
- Higher RPV = effective storefront
- Track improvements over time
Revenue Breakdown
By Channel
See where sales come from:
| Channel | What It Shows |
|---|---|
| Direct | Your storefront sales |
| Etsy | Synced Etsy revenue |
| Gumroad | Synced Gumroad revenue |
| Manual | Manual order revenue |
Channel insights:
- Compare commission rates
- Identify growth opportunities
- Balance channel mix
By Product Type
Revenue by category:
- Original artwork
- Prints
- Digital products
- Commissions
Use this to:
- Focus on profitable categories
- Identify underperformers
- Guide product development
By Product
Top earners and trends:
- Product name
- Units sold
- Total revenue
- % of total
By Time Period
Track revenue over:
- Daily
- Weekly
- Monthly
- Quarterly
- Yearly
Compare periods to see growth.
Revenue Reports
Accessing Reports
- Go to Analytics → Revenue
- Select date range
- Choose breakdown type
- View or export
Daily Revenue Report
Shows each day:
- Gross revenue
- Order count
- AOV
- Comparison to previous period
Monthly Summary
Comprehensive monthly view:
- Total revenue
- Channel breakdown
- Top products
- Growth metrics
- Fee summary
Year-to-Date
Annual performance:
- Cumulative revenue
- Monthly comparison
- Seasonal patterns
- Year-over-year growth
Fee Tracking
Understanding Fees
Your revenue is affected by:
| Fee Type | Rate | Example on $100 |
|---|---|---|
| Artbase (Starter) | 2% | $2.00 |
| Artbase (Growth) | 1.5% | $1.50 |
| Artbase (Pro) | 0.5% | $0.50 |
| Stripe | ~2.9% + $0.30 | ~$3.20 |
| Etsy | ~8-12% | ~$8-12 |
| Gumroad | ~10% | ~$10 |
Fee Dashboard
View total fees:
- Analytics → Fees
- See breakdown by type
- Monthly totals
- Percentage of revenue
Optimizing Fees
Reduce fees by:
- Upgrading Artbase plan
- Driving more direct sales
- Higher-priced items (lower % impact)
- Volume discounts (enterprise)
Growth Metrics
Revenue Growth Rate
Month-over-month growth:
Growth Rate = (This Month - Last Month) ÷ Last Month × 100
Interpreting:
- Positive = Growing
- 10-20% monthly = Strong
- Negative = Investigate
Compound Growth
Track long-term trajectory:
- 3-month trend
- 6-month trend
- Year-over-year
Seasonality
Identify patterns:
- Holiday spikes (November-December)
- Summer slowdowns
- Post-holiday dips
- Event-driven bumps
Revenue Forecasting
Trend Analysis
Based on historical data:
- Projected monthly revenue
- Growth trajectory
- Seasonal adjustments
Goal Setting
Set revenue targets:
- Analytics → Goals
- Enter monthly target
- Track progress
- See projected vs. actual
Milestone Tracking
Track achievement of:
- First $100 month
- First $1,000 month
- First $10,000 month
- Custom milestones
Product Performance
Revenue Per Product
For each product:
- Total revenue
- Units sold
- Average selling price
- Return rate
- Profit margin (if costs entered)
Product Trends
Track product performance over time:
- Rising stars
- Consistent performers
- Declining products
- Seasonal items
Price Optimization
Use data to optimize pricing:
- High demand + low conversion = Price may be too high
- High demand + high conversion = Can you raise price?
- Low demand + any conversion = Marketing issue
Using Revenue Data
Daily Decisions
- Which products to restock
- When to run promotions
- What to feature
Strategic Planning
- Product line expansion
- Pricing strategy
- Channel focus
- Investment priorities
Financial Management
- Cash flow planning
- Tax preparation
- Business loan applications
- Inventory investment
Exporting Revenue Data
Export Options
Available formats:
- CSV (for spreadsheets)
- PDF (for reports)
- Excel (for analysis)
What's Included
Exports contain:
- Date range
- Transaction details
- Summaries
- Comparisons
Accounting Integration
Use exports for:
- Bookkeeping
- Tax filing
- Financial reporting
- Business analysis
Revenue Alerts
Setting Alerts
Get notified when:
- Daily revenue exceeds target
- Revenue drops below threshold
- Milestone achieved
- Unusual activity detected
Alert Configuration
- Settings → Notifications
- Enable revenue alerts
- Set thresholds
- Choose notification method
Troubleshooting
Revenue Mismatch
If revenue doesn't match expectations:
- Check date range selection
- Verify channel sync status
- Review refund processing
- Check for pending orders
Missing Revenue
If sales aren't showing:
- Verify order completed
- Check channel connection
- Review sync timing
- Contact support if persists
Fee Questions
If fees seem wrong:
- Review your plan
- Check channel fees (vary by category)
- Review Stripe processing rates
- Contact support for clarification