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Following Artists

Following artists keeps you updated on new work, special offers, and behind-the-scenes content. This guide explains how to follow artists and make the most of these connections.

Why Follow Artists​

First Access to New Work​

Early Notifications:

  • New products added to gallery
  • New products added to their store
  • Limited edition releases
  • Special collections

Avoid Missing Out:

  • Popular pieces sell quickly
  • Limited editions have small runs
  • One-of-a-kind works don't restock

Exclusive Benefits​

Follower Perks (artist-dependent):

  • Discount codes
  • Early access sales
  • Exclusive products
  • Preview of works-in-progress
  • Studio sale invitations
  • Commission priority

Build Relationships​

Direct Connection:

  • Support independent artists
  • Learn about their process
  • Understand their inspiration
  • Feel connected to your art

How to Follow​

Follow Button:

  1. Navigate to artist profile on gallery
  2. Click "Follow" button
  3. Logged in: Follow saved to account
  4. Not logged in: Create account or email signup

From Product Pages:

  • "Follow Artist" button near artist name
  • One-click follow
  • Confirmation notification

On Artist Stores​

Individual Store Follows:

  1. Visit [artist].artbase.studio
  2. Newsletter signup (usually in footer)
  3. Enter email address
  4. Confirm subscription

Benefits:

  • Direct from artist (not gallery)
  • More personal updates
  • May include exclusive content
  • Store-specific announcements

On Social Media​

Instagram (most common):

  • Find link on gallery profile
  • Or on artist store
  • Follow for daily content

Other Platforms:

  • TikTok: Process videos
  • YouTube: Longer studio tours
  • Pinterest: Inspiration boards
  • Facebook: Events and sales

Managing Follows​

Your Followed Artists​

View Followers:

  1. Log in to account
  2. Account menu → "Following"
  3. See all followed artists
  4. Access their profiles quickly

Organization:

  • Sort alphabetically
  • Sort by recently added
  • Filter by category/medium
  • Create collections (coming soon)

Notification Settings​

Customize Frequency:

  • Account → Settings → Notifications
  • Choose notification types
  • Set frequency preferences

Notification Options:

  • Immediate: Email as updates happen
  • Daily Digest: One email per day
  • Weekly Roundup: Sunday summary
  • Off: Follow without emails

What You Can Control:

  • New product notifications
  • Price drop alerts
  • Collection features
  • Blog posts
  • Special offers
Manage Email Volume

Following many artists? Choose "Weekly Roundup" to avoid inbox overload while staying informed.

What You'll Receive​

When Followed Artists:

  • Add new products to gallery
  • Featured in collections
  • Selected for artist spotlight
  • Price products on sale

Email Format:

Subject: Sarah Chen added 3 new pieces to the gallery

Hi [Name],

Sarah Chen, one of your followed artists, just added 3 new
coastal abstracts to Artbase Gallery:

• "Tidal Movement" - $240
• "Sea Foam" - $180
• "Coastal Dawn" - $210

[View Collection]

You're receiving this because you follow Sarah Chen.
Update preferences: [Settings]

Store Newsletters​

Artist-Specific Content:

  • New work announcements
  • Studio updates
  • Behind-the-scenes
  • Process explanations
  • Upcoming events
  • Personal stories

Frequency Varies:

  • Some artists: Weekly
  • Most artists: Monthly
  • Others: As needed

Social Media Content​

Typical Posts:

  • Works in progress
  • Finished pieces
  • Studio tours
  • Process videos
  • Material reviews
  • Daily art life
  • Inspiration sources

Discovering Artists to Follow​

Find Artists You Love:

  1. Browse collections
  2. Use search and filters
  3. View artist spotlights
  4. Explore categories

Follow Criteria:

  • Style you love
  • Price points you can afford
  • Similar aesthetic to your space
  • Interesting stories/process
  • Consistent quality

Artist Recommendations​

"Similar Artists" Feature:

  • Each artist profile shows similar artists
  • Based on style, medium, color
  • Discover complementary work

Collection-Based:

  • Browse curated collections
  • Follow all featured artists
  • Cohesive aesthetic

Social Discovery​

On Instagram:

  • Follow gallery account
  • See artist features
  • Discover through hashtags
  • Explore artist tags

Through Friends:

  • Share favorite artists
  • Collaborate on wish lists
  • Gift recommendations

Following Strategies​

Curate Your Feed​

Quality Over Quantity:

  • Follow artists you genuinely love
  • Don't follow just to follow
  • Unfollow if no longer interested
  • Keep feed inspiring, not overwhelming

Diversity:

  • Mix mediums (paintings, ceramics, etc.)
  • Variety of price points
  • Different styles
  • Emerging and established

Reasonable Number:

  • 5-10 artists: Very focused collection
  • 10-25 artists: Curated but diverse
  • 25-50 artists: Broad interests
  • 50+ artists: Consider weekly digest

Engagement​

Active Following:

  • Open emails
  • Click through to view new work
  • Like/comment on social posts
  • Share work you love
  • Purchase when you can

Passive Following:

  • Archive emails for later
  • Scroll past social posts
  • Revisit when shopping

Both Are Valid: Artists appreciate followers even if you don't purchase immediately.

Supporting Without Buying​

No-Cost Support​

Ways to Help:

  • ✅ Follow on gallery and social
  • ✅ Like and comment on posts
  • ✅ Share their work
  • ✅ Tag friends who'd like it
  • ✅ Write reviews (post-purchase)
  • ✅ Recommend to others

Why It Matters:

  • Social proof attracts buyers
  • Engagement boosts algorithms
  • Word-of-mouth marketing
  • Builds artist confidence
  • Creates community

When You Can't Afford​

Stay Connected:

  • Follow anyway
  • Engage with content
  • Save to wish list
  • Purchase when able
  • Support in other ways

Gift Opportunities:

  • Birthday gifts
  • Holiday shopping
  • Housewarming presents
  • Wedding gifts

Following Etiquette​

Respectful Engagement​

Do:

  • ✅ Genuine compliments
  • ✅ Thoughtful questions
  • ✅ Share constructive feedback (if asked)
  • ✅ Respect response times
  • ✅ Support other followers

Don't:

  • ❌ Demand discounts
  • ❌ Copy/plagiarize work
  • ❌ Overly critical comments
  • ❌ Spam messages
  • ❌ Share without credit

Unfollow Gracefully​

It's Okay to Unfollow:

  • Style no longer matches
  • Too many emails
  • Price point changed
  • Focus shifted elsewhere

How to Unfollow:

  • Gallery: Click "Unfollow" button
  • Store newsletter: Click "Unsubscribe"
  • Social: Unfollow as normal

No Explanation Needed: Artists understand interests change.

Maximizing Your Follows​

Create Routines​

Weekly Art Date:

  • Set calendar reminder
  • Review followed artists
  • Check for new work
  • Save favorites

Monthly Budget:

  • Allocate art budget
  • Browse followed artists
  • Purchase something small
  • Build collection over time

Organize Digitally​

Bookmark Folders:

📁 Favorite Artists
  ├─ Affordable (<$100)
  ├─ Wish List ($100-300)
  ├─ Investment ($300+)
  └─ Commission Ideas

Email Folders:

  • Create "Artist Updates" folder
  • Filter artist emails automatically
  • Review when shopping

Spreadsheet (optional):

  • Artist names
  • Store URLs
  • Instagram handles
  • Product wishlists
  • Price ranges

Next Steps​

← Artist Profiles

Discover artists to follow

← Attribution Window

Maximize artist support

🛒 Start Shopping

Buy from your favorite artists

Questions about following artists? Contact support@artbase.studio or visit our Buyer FAQ.