Attribution Window

The attribution window is a unique feature that rewards artists when you discover them on the gallery and purchase from their individual store. This guide explains how it works and why it matters.

What is Attribution?

The Concept

Simple Explanation: When you browse the gallery and then buy from an artist's individual store within 30 days, the artist keeps 100% of the sale (minus Stripe fees) instead of paying gallery commission.

Example:

Day 0: Browse Artbase Gallery
Day 2: See Sarah's painting, click "Visit Artist Store"
Day 10: Purchase painting from sarah.artbase.studio
Result: Sarah keeps 100%* of sale

*Minus Stripe payment processing (~3%)

Why It Exists

Goals:

• Encourage direct artist-buyer relationships
• Reward artists for gallery exposure
• Give buyers access to full catalogs
• Support long-term artist sustainability
• Create win-win incentives

How Attribution Works

Technical Details

Tracking Method:

• Cookie stored in your browser
• 30-day expiration
• Links gallery visit to store purchase
• Completely transparent

What Gets Tracked:

• Gallery browsing (general)
• Clicks to artist stores
• Artist profile visits
• Product views

What Doesn't Get Tracked:

• Personal information
• Browsing history outside Artbase
• Payment details
• Individual purchase decisions

Privacy First

Attribution tracking is privacy-focused. We track gallery-to-store connections, not personal data. Cookies are first-party only.

Attribution Triggers

Actions That Create Attribution:

1. Browse Gallery: Visit gallery.artbase.studio
2. View Artist Work: See products or profile
3. Click "Visit Artist Store": Navigate to [artist].artbase.studio
4. Cookie Set: 30-day attribution window begins

Purchase Requirements:

• Buy from that artist's individual store
• Within 30 days of gallery click
• Same browser (cookie-based)

The 30-Day Window

Why 30 Days?:

• Long enough to make considered purchases
• Short enough to link to gallery discovery
• Industry-standard attribution period
• Aligns with marketing best practices

Window Refreshes:

• Each gallery visit resets timer
• New 30-day window starts
• Extends attribution indefinitely if you keep visiting

Commission Comparison

Gallery Sale (No Attribution)

When you buy directly from gallery:

Product Price: $100
Artist Receives: $88 (88%)
Gallery Commission: $12 (12%)
Stripe Fees: Covered by gallery (added to customer total)

Artist Net: $88

Attributed Store Sale

When you buy from artist store after gallery visit:

Product Price: $100
Artist Receives: $100
Gallery Commission: $0
Stripe Fees: ~$3 (deducted from artist payout)

Artist Net: ~$97

Artist Earns: $9 more per $100 (10% increase)

Organic Store Sale

Direct visit to artist store (no gallery):

Product Price: $100
Artist Receives: $100
Gallery Commission: $0
Stripe Fees: ~$3

Artist Net: ~$97

Identical to attributed sale

Maximum Support

To give artists the most earnings, bookmark their stores and buy directly. Attribution ensures gallery gets credit for the introduction.

Benefits for Everyone

Benefits for You (Buyers)

Access Full Catalogs:

• Gallery shows curated selection
• Artist stores show everything
• More choices, more options

Same Great Experience:

• Familiar Artbase platform
• Same payment methods
• Same order tracking
• No extra steps

Direct Relationships:

• Follow artists you love
• Get newsletter updates
• First access to new work
• Commission opportunities

Benefits for Artists

Higher Earnings:

• 12% more per sale
• Compounds over repeat customers
• Sustainable business model

Discovery Value:

• Gallery drives traffic
• Curated placement benefits
• Attribution tracks value
• Proves gallery ROI

Customer Relationships:

• Direct communication
• Repeat business potential
• Newsletter subscribers
• Loyal collector base

Benefits for Gallery

Sustainable Model:

• Credit for introductions
• Tracks contribution
• Demonstrates value
• Fair to all parties

Artist Incentives:

• Artists submit best work
• Quality standards maintained
• Active participation
• Mutual success

Using Attribution to Your Advantage

Strategic Shopping

Discover on Gallery:

1. Browse curated selections
2. Find artists you love
3. Click "Visit Artist Store"

Explore Full Catalog:

1. See all available work
2. Find perfect pieces
3. Different price points
4. Exclusive products

Purchase from Store:

1. Add to cart on artist store
2. Same checkout process
3. Artist gets 100%*
4. Builds direct relationship

Following Artists

After Discovery:

1. Visit artist store
2. Subscribe to newsletter
3. Follow on social media
4. Bookmark store URL
5. Return for future purchases

Long-Term Relationships:

• First access to new work
• Exclusive offers
• Commission opportunities
• Personal connection

Tracking Your Attribution

For Buyers

Invisible and Automatic:

• No action needed
• Works in background
• Completely seamless

Verifying Attribution:

• Not visible to buyers
• Automatic benefits applied
• Trust the system works

For Artists

Analytics Dashboard:

• Attribution metrics tracked
• Gallery-driven sales visible
• Store traffic from gallery
• Conversion rates

Example Metrics:

Gallery Impressions: 1,000
Store Visits (attributed): 150
Attributed Purchases: 22
Attribution Revenue: $2,340

Gallery Revenue: Earned 12% commission
Attribution Revenue: Artist kept 100%

Common Questions

Does attribution cost me anything?

No. Prices are the same whether you buy from gallery or artist store. Attribution is about where the commission goes (gallery or artist).

How do I know if attribution is working?

You don't need to check. If you clicked from gallery to artist store within 30 days, it's automatically attributed.

Can I clear cookies and still get attribution?

No. Attribution uses browser cookies. Clearing cookies removes attribution tracking. Use the same browser for attribution to work.

What if I use multiple devices?

Attribution is per-device/browser. Clicking on phone creates attribution on phone. Buying on computer won't be attributed unless you also clicked there.

Does private/incognito mode work?

No. Incognito mode clears cookies on close. Attribution won't persist across sessions.

Can I split between gallery and store?

Yes! Buy some items from gallery (convenience of multi-artist cart) and others from individual stores (maximum artist support).

Best Practices

Maximizing Artist Support

Ideal Flow:

1. Discover on gallery (curated quality)
2. Visit artist store (see full catalog)
3. Purchase from store (artist earns more)
4. Subscribe to updates (long-term relationship)
5. Return to store directly (skip gallery)

When to Use Gallery:

• Multi-artist shopping (one checkout)
• Need curation/recommendations
• Discovering new artists
• Gift shopping assistance

When to Use Artist Store:

• Single artist purchase
• Repeat purchases
• Custom/commission work
• Maximum artist support

Building Artist Relationships

Create Bookmarks:

• Folder: "Favorite Artists"
• Add store URLs
• Check monthly for new work

Newsletter Subscriptions:

• Subscribe to 5-10 favorite artists
• First access to new pieces
• Exclusive discounts
• Behind-the-scenes content

Social Media:

• Follow on Instagram
• Engage with posts
• Share work you love
• Support their growth

Attribution Ethics

Designed Fairly

Win-Win-Win:

• You: Access to full catalogs
• Artists: Higher earnings
• Gallery: Credit for discovery

No Manipulation:

• Transparent system
• Fair to all parties
• Sustainable long-term
• Encourages quality

Gallery's Perspective

Why Gallery Allows This:

• Long-term artist success
• Proves gallery value
• Sustainable ecosystem
• Better than competitor platforms

Gallery Success Metrics:

• Attribution-driven sales count
• Gallery provides value
• Artists see ROI
• Continued participation

Next Steps

→ Following Artists

Stay connected with your favorites

← Visit Artist Stores

Explore individual storefronts

📊 Artist Analytics

How artists track attribution

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Questions about attribution? Contact support@artbase.studio or check our Buyer FAQ.