Gallery Analytics
Understanding your gallery performance helps you optimize your presence and maximize sales. This guide covers the analytics available to gallery artists and how to use them to grow your business.
Gallery Dashboard Overview
Access your gallery analytics:
- Log in to Artbase Studio
- Navigate to Gallery → Analytics
- View your performance dashboard
Dashboard Sections
Your gallery analytics dashboard includes:
- Revenue Metrics: Gallery earnings and trends
- Product Performance: Views, favorites, and conversions
- Attribution Tracking: Direct store visits from gallery exposure
- Collection Performance: Success of products in curated collections
- Customer Insights: Who's buying your work
- Comparison Metrics: Your performance vs. gallery averages
Revenue Analytics
Revenue Overview
Key Metrics:
| Metric | Description |
|---|---|
| Total Gallery Revenue | Cumulative earnings from gallery sales |
| This Month | Current month's gallery revenue |
| Last 30 Days | Rolling 30-day revenue |
| Average Order Value | Mean gallery order amount |
| Revenue Trend | Month-over-month growth |
Revenue Chart: Visual graph showing:
- Daily revenue (last 30 days)
- Monthly revenue (last 12 months)
- Comparison to previous period
Commission Breakdown
See your earnings after gallery commission:
Total Sales: $1,000
Your Earnings (88%): $880
Gallery Commission (12%): $120
Detailed View:
- Gross sales (100%)
- Gallery commission (12%)
- Your payout (88%)
- Stripe fees (paid by gallery)
Gallery revenue is separate from your store revenue. View combined totals in the main Analytics dashboard under "All Channels."
Payout History
Track completed payouts:
Payout Table Shows:
- Payout date
- Amount transferred
- Number of orders included
- Payout status (pending, completed, failed)
- Stripe transaction ID
Export Options:
- Download CSV for accounting
- Filter by date range
- Group by month or quarter
Product Performance
Product Metrics
For each gallery product, track:
| Metric | Meaning | How to Improve |
|---|---|---|
| Views | How many times viewed | Better titles, collection placement |
| Favorites | Saved by shoppers | Compelling images, competitive pricing |
| Cart Adds | Added to cart | Clear product info, good photos |
| Sales | Completed purchases | All of the above |
| Conversion Rate | Views → Sales % | Optimize images, price, description |
Top Performing Products
View your best sellers:
Sort By:
- Most revenue
- Most orders
- Highest conversion rate
- Most viewed
- Most favorited
Use Cases:
- Identify what sells best
- Create similar products
- Adjust pricing for popular items
- Remove low performers
Underperforming Products
Identify products that need improvement:
Low Conversion Indicators:
- High views, low sales → Pricing or quality issue
- Low views, low sales → Visibility issue (tags, images)
- High cart adds, low sales → Price sensitivity or shipping costs
Improvement Actions:
- Update Photos: Refresh with better images
- Revise Description: Add more detail or storytelling
- Adjust Pricing: Test different price points
- Check Category: Ensure correct categorization
- Remove Product: If consistently underperforming (6+ months)
Product Comparison
Compare your products side-by-side:
Select Products:
- Choose 2-5 products
- View comparative metrics
- Identify patterns
Example Insights:
- "Coastal paintings convert 3x better than abstract"
- "Products priced $100-200 get most cart adds"
- "Ceramics viewed less but convert higher"
Attribution Tracking
How Attribution Works
When gallery visitors discover you and visit your store:
graph LR
A[Browse Gallery] --> B[View Your Work]
B --> C[Click 'Visit Artist Store']
C --> D[Land on Your Store]
D --> E[Purchase Within 30 Days]
E --> F[You Keep 100%]
Attribution Window: 30 days from initial gallery visit
Attribution Metrics
Dashboard Shows:
| Metric | Description |
|---|---|
| Attributed Visits | Store visits from gallery |
| Attributed Sales | Purchases from gallery traffic |
| Attribution Revenue | Sales volume from gallery |
| Attribution Rate | % of gallery viewers who visit store |
Example:
Gallery Product Views: 500
Store Visits (attributed): 75 (15% rate)
Attributed Sales: 12 (16% conversion)
Attributed Revenue: $1,440 (you keep 100%)
Attributed sales earn you 100% (minus Stripe fees) vs. 88% on gallery sales. Encourage gallery visitors to explore your full store.
Maximizing Attribution
Strategies:
- Compelling Profile: Great bio and banner image
- Clear CTA: "Visit my store for more work" in gallery profile
- Limited Gallery Inventory: Show "preview" on gallery, full catalog on store
- Social Links: Include Instagram, website to build relationships
- Collection Participation: Higher visibility → more attribution
Attribution Revenue
Track revenue from attributed sales:
Revenue Types:
- Direct Gallery Sales: 88% commission → You earn 88%
- Attributed Store Sales: No commission → You earn 100%*
- Organic Store Sales: No commission → You earn 100%*
*Minus Stripe payment processing fees
Why It Matters: Gallery drives discovery, but attributed sales maximize your earnings. A gallery product that generates $1,000 in attributed store sales is more valuable than one generating $1,000 in direct gallery sales.
Collection Performance
Collection Analytics
See how your products perform in curated collections:
Metrics Per Collection:
- Views from collection page
- Sales attributed to collection
- Collection placement impact
- Comparison to non-collection products
Example:
Product: "Coastal Abstract #3"
Gallery Views (homepage): 120
Collection Views ("Beach Vibes" collection): 380
Total Views: 500
Collection Impact: +317% visibility
Collection Insights
Questions Answered:
- Which collections drive most traffic?
- Do collection products convert better?
- What themes resonate with buyers?
- Should you create more work for popular collections?
Use Cases:
- Theme Alignment: Create work that fits popular collections
- Portfolio Planning: Develop series around successful themes
- Submission Strategy: Prioritize collections with high conversion
Customer Insights
Buyer Demographics
Understand who's buying your work:
Data Points:
- Geographic location (city, state, country)
- Purchase frequency (new vs. repeat)
- Average order value
- Product preferences
Customer data is anonymized and aggregated. You see patterns, not individual buyer information (except for specific orders).
Geographic Performance
Map View: See where your buyers are located
Insights:
- Regional Demand: Which cities/states buy most
- Shipping Planning: Optimize shipping for top regions
- Marketing: Focus social ads on high-performing regions
Example Use: If 60% of buyers are in California, consider:
- Faster shipping options to CA
- Local pickup for LA/SF buyers
- Participating in CA-focused collections
Repeat Customer Rate
Track customer loyalty:
Metrics:
- % of repeat buyers
- Average time to second purchase
- Lifetime customer value
- Repeat buyer revenue contribution
Benchmarks:
- Good: 15-20% repeat rate
- Excellent: 25%+ repeat rate
Improving Repeat Rate:
- Include thank-you cards with social handles
- Follow up after delivery
- Announce new work to past buyers
- Offer loyalty discounts
Comparison Metrics
Gallery Averages
Compare your performance to gallery-wide averages:
| Your Metric | Gallery Average | Status |
|---|---|---|
| Conversion Rate: 3.2% | 2.8% | ✅ Above average |
| Ship Time: 1.5 days | 2.1 days | ✅ Above average |
| Average Order: $145 | $165 | ⚠️ Below average |
| Response Time: 8 hrs | 16 hrs | ✅ Above average |
Insights:
- Identify strengths to maintain
- Find weaknesses to improve
- Set realistic growth targets
Category Benchmarks
See how you perform within your category:
By Category:
- Paintings
- Prints
- Ceramics
- Jewelry
- etc.
Category Metrics:
- Average price point
- Conversion rates
- View-to-favorite ratio
- Repeat purchase rate
Advanced Analytics
Conversion Funnel
Visualize the buyer journey:
1000 Gallery Views
↓ 12% (120)
120 Product Views
↓ 25% (30)
30 Cart Adds
↓ 40% (12)
12 Purchases
Funnel Analysis:
- Gallery → Product: How compelling is your preview?
- Product → Cart: Are images/price/description convincing?
- Cart → Purchase: Price sensitivity or shipping concerns?
Optimization:
- Improve weak funnel stages
- A/B test different images or prices
- Address common drop-off points
Time-Based Trends
Identify patterns over time:
Weekly Patterns:
- Which days have most views?
- When do purchases happen?
- Best days to list new products?
Seasonal Patterns:
- Holiday buying trends
- Summer vs. winter demand
- Tax refund season (Feb-Apr)
Example Insight: "Gallery traffic peaks on Sunday evenings. List new products Sunday 4-6 PM for maximum visibility."
Price Performance
Analyze pricing effectiveness:
Price Segments:
- Under $50: High volume, low margins
- $50-150: Sweet spot for most artists
- $150-300: Lower volume, higher margin
- $300+: Niche, collector-focused
Insights:
- Which price ranges convert best?
- Is your pricing competitive?
- Should you adjust tiers?
Using Analytics to Grow
Monthly Review Process
Set Calendar Reminder: 1st of each month
Review Checklist:
- Review revenue trends (up/down?)
- Check top performing products (create similar?)
- Identify underperformers (improve or remove?)
- Review attribution metrics (optimize profile?)
- Check collection performance (submit to new collections?)
- Compare to gallery averages (where to improve?)
- Set goals for next month
Goal Setting
SMART Goals:
- Specific: "Increase gallery revenue by $500"
- Measurable: Track in analytics dashboard
- Achievable: Based on current trends
- Relevant: Aligned with business goals
- Time-bound: Within 30/60/90 days
Example Goals:
- Increase conversion rate from 2.5% to 3%
- Grow attributed store visits by 25%
- Achieve 20% repeat buyer rate
- Reduce ship time to under 24 hours
- Submit to 3 new collections this quarter
A/B Testing
Test changes to optimize performance:
What to Test:
- Product photography (different angles/lighting)
- Pricing ($99 vs $100 vs $110)
- Description length/style
- Product titles
- Category placement
Testing Method:
- Change one variable
- Track for 2-4 weeks
- Compare to previous period
- Keep winning variation
- Test next variable
Change multiple variables simultaneously and you won't know what caused the improvement (or decline).
Exporting Data
Export Options
Download analytics for external analysis:
Available Exports:
- Revenue: CSV of all gallery sales
- Products: Performance metrics per product
- Payouts: Payout history with transaction IDs
- Attribution: Attributed vs. direct sales
- Custom Range: Select specific date ranges
Use Cases:
- Accounting and bookkeeping
- Tax preparation
- Business planning
- Grant applications
- Investor presentations
Connecting to Tools
Integrate gallery data with business tools:
QuickBooks: Import sales for accounting Google Sheets: Build custom dashboards Notion: Track alongside other business metrics
API Access (coming soon): Programmatic access to analytics data for advanced users.
Next Steps
Questions? Contact gallery support at gallery@artbase.studio or visit the community forum.